"God yes, church no." This is what most non-Christians tend to say. Or: "I want to experience God, but I don't want to be part of them" (read: the Christians). An added problem is that many Christians can't explain in normal (non-religious) language what they believe.
Realizing this, the Evangelical Broadcasting Company in Holland decided to do something they had never done before: ask a well-known non-Christian TV host (in this case Catherine Keyl, the Dutch Oprah) to make a series of six programs on 'seeking God in the Christians'. A search for authenticity which would force Christians to come out of their cosy subculture and open up their lives and explain in normal language who Jesus is and why living as a Christian is as real and relevant as could be. The series was broadcasted around Christmas and drew a lot of response. I think it's fair to say it was one of the best programs on Christianity aired on national television.